Week 1: Testing and tracking optimization effectively. When you decide to experiment with a new ad format or color palette, you want to know just how much impact the changes have had. Get back to the basics and learn about the importance of channels and A/B testing when you optimize your site. We'll finish off the week with a favorite of mine, the top 3 tips for testing and tracking.I have heard many times from AdSense that they are helping publishers to optimize their ad placement. But so far the "tips" are so repetitive that I could almost mesmerize them all. They would tell you to try out AdSense for Search and try the link units and place ads according to their "heat map" and to blend the ads in your site by matching the ad background with the site background then track your ad performance with channels. Well, I really hope to see something different and more inspiring this time. I see a good start with the A/B testing .
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Wednesday, August 02, 2006
Kicking Off the AdSense Optimization Month
The Inside Adsense Blog today started off its one-month optimization month to share insights and tips together with what they said secrets to optimize all aspects of your site:
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Yes, it would also be nice to see tutorials or clear explanations for those of us that are new to Adsense and don't have time to research and search the net on "how to's" on the topic.
I've yet to understand how channels really work and how to get them to work for me. And when you get home from an 8-12 hour day at work, you're just too damn tired to continue the search.
Let's see what happens.
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